To grow your customer base rapidly, there is nothing like a powerful social media website presence. Using these networks can help you control what your customers see and helps provide another communication avenue for you and them. You can spread the news of promotions faster by using social media.
A good way to advertise your business is through Twitter. If you study how to use Twitter and what it can do for you, you can get hundreds of thousands of people to see your products. Take the time required to learn about using keywords, hashtags, and everything else there is to know about Twitter.
Each blog post should include an option to share the content on Facebook or another social media site. Readers can quickly click and share the post with members of their network. When this happens, your blogs visibility expands in terms of the number of individuals who are aware of it. Extra traffic means extra sales.
Do you want to have an actual relationship with the customers? If increasing sales is your main goal, then use social media solely as an advertising channel. If you prefer a more interactive relationship with your customers, initiate the conversation with a simple “Hello.” At that point you’ll find that your customers show you want they want from you, you just have to give it to them!
Social media is all about being social, so be ready to speak with your customers. If they have a complaint or a suggestion, open a dialogue with them. Check your profile a couple of times each day so that you do not miss anything.
Be sure and include a way for visitors to subscribe to your Facebook page, Linkedin, Tweets, etc. Most people visit social media websites daily, so give them a quick way to access you via Twitter, Facebook or LinkedIn.
Do your best to communicate with people on a personal level. The customer usually does not wish to talk with a big company. Customers are far more likely to trust your company if they know that a single person is addressing their concerns.
To increase your number of followers on social networks, provide exclusive incentives such as coupons or discounts to those who “like” or follow your page. This imparts a sense of exclusivity to your page, which engages customers and increases your profits.
Keep an eye on all of your competitors. View them on various social outlets and carefully analyze what techniques they’re using. You might want to make your page similar or go a totally different route to get more of an audience.
Do some research with regard to social networking. You likely have a social Facebook page right now, but it is important to remember that a professional page is a different animal. Start your research online and consider talking with other, more experienced social networkers.
For the recognition of your brand and pure marketing potential, it is critical that you have a presence on various forms of social media. Social media allows for more interaction with customers than traditional marketing methods.